Ama Terra

Ama Terra is a bio-social farm that supports the good quality of life. It was born in 2010 as a project of the Onlus Association AmaAquilone. Ama Terra represents a unique reality, proposing an agricolture that contributes to conscious consumption, the safeguard of the rural heritage, of the local economy and the social welfare. A virtuous circle through nature, work, territory and social ethics.

Ama Terra is a seed that germinates, it’s hands supporting one another, it’s care. It’s spirit. Ama Terra is the people that yesterday, like today and still tomorrow will bequeath roots. Seed after seed, effort after effort, our own land Ama.

In their philosophy, we found a graphic symbol that recalls birth, the ear of a grain, the roots of a plant and the lines of the land made by the plow seen from above.

The supports are printed on the Favini’s ecological paper Crush Mais, made from industry processing waste. Part of the business card, printed on plantable paper (containing seeds), can be torn. If planted and watered it can give life to a new shoot. This simple gesture of respect contains the whole philosophy of the cooperation, choosing and practising ethical consumption to preserve nature and its seasonality.

Argesta is used for the logo, and headlines use Founders Grotesk. Both are also used for copy. The payoff is set in Silka.