Fit Like Malak

Omar Mobarek designed a vibrant visual identity for fitness influencer Malak El Ayouty’s latest training programme, Fit Like Malak. Malak develops a suitable training course for every body type she works with. To capture this aspect, the Cairo-based graphic designer approached the project by drawing a variety of figurines with a broad range of bodies in motion. The main figurine, which functions as the icon of Fit Like Malak, is shown in the fitness influencer’s favourite stance of the squat, shaping the first letter of her name (M).

The visual identity uses Omar’s illustrations in vibrant colours combined with the typefaces Farmacia and Kiosk by Nguyen Gobber, which are playfully mixed and even stretched or condensed to match the identity’s concept. Adieu by Good Type Foundry is used for further text.