Giuly Julss – Un momento per te

Giulia Julss is an aesthetician who decided to open her own beauty salon in 2023. Her dream has always been to create a place where people can feel at home, take care of their bodies, and relax. This is how Giuly Julss – Un momento per te (“A Moment for You”) was born. The project was conceived by combining visual elements in a way that might seem inconsistent at first glance; in fact, the real goal was to create a cohesive style suited to a local, personal business without disrupting the surrounding context.

We used a combination of four fonts— Apfel Grotezk, Park Lane, Pinyon Script, and Molle—to further enhance this balance. Specifically, we chose a refined aesthetic (cooler colors, more formal fonts) for the first customer touchpoints, such as gift vouchers and business cards, while opting for a warmer, more informal, and spontaneous style (warmer colors, friendlier fonts) for touchpoints experienced within the salon itself. The logo is custom drawn.