Oliver’s Custom Coffee
Oliver’s Custom Coffee is a specialty coffee brand from the folks at Olympia Coffee, featuring exclusive and high-end selections by Oliver Stormshak, a renowned coffee expert and roaster.
Needmore Designs was brought on board to help bring the brand to life, creating everything from the logo and brand, to the website, to the packaging. The design of the bags was based on vintage jazz records, particularly releases from the Blue Note label.
“On the packaging design, we were really inspired around the idea of the bags mimicking a 7″ single on vinyl,” Stormshak told Daily Coffee News. “We also took inspiration from both jazz albums and early new wave and punk designs. I love the idea [that] when we drop a coffee it’s like a single hitting the airwaves.”
The choice of Dunbar throughout this project was a no-brainer for everyone involved. It worked great on the website and for copy at small sizes, as well as for large display use on the packaging and other print uses. It was also a delightful coincidence that Oliver’s is very focused on Hawaiian coffees, and CJ Dunn, the designer of Dunbar, hails from Hawaii.
