PLAY! is a festival dedicated to the video-game culture, taking place in Bergen. The program consists of talks, e-sports shows, concerts and good old LAN parties.
The 2024 edition’s identity was created by studio Overhaus, using a unique typeface for the logo and all the communication materials. Jack Llewellyn’s NaN Spaceland Heavy is used with negative tracking for the logo as well as the edition number (25), showing color games reminiscent of pathfinders or puzzle games in which the letters overlap. This complements the existing overlap game in the Nan Spaceland letters.
A black-and-white version of the logo even deletes the overlapping parts of the letters, blurring even more the relation between shapes and counter-shapes. For the rest of the textual elements, a lighter weight is used with regular tracking.
On the festival website, NaN Spaceland is paired with Fira Sans and Roboto.
