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Beethoven Suit, Bangkok

Contributed by Jonathan Butterick on Oct 6th, 2024.
Beethoven Suit, Bangkok 1
Photo: Jonathan Butterick. License: All Rights Reserved.

Beethoven Suit is a tailor at 698 Sukhumvit Rd in Bangkok, Thailand. The Latin version of the sign uses Jackson. While the bronze version right above the entrance closely follows the original in terms of width and tapering bars, the white one seen further up is a looser interpretation with more compact proportions and some changes, see especially the much larger counter of O and the flopped H.

The Thai spells สูทบีโทเฟน, pronounced “soot bee toh fehn,” and as far as I know uses custom letters made specifically for this sign.

Beethoven Suit, Bangkok 2
Photo: Jonathan Butterick. License: All Rights Reserved.
Beethoven Suit, Bangkok 3
Photo: Jonathan Butterick. License: All Rights Reserved.
Beethoven Suit, Bangkok 4
Photo: Jonathan Butterick. License: All Rights Reserved.

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  • Jackson

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