Maiden Voyage Festival 2024
Maiden Voyage Festival is a yearly music event held in London, UK. It was initiated in 2019 by the notorious Jazz Café from Camden and focused on jazz, hip hop, afrobeat and funk. For pandemic reasons, there was no 2020 edition and after that, the festival slowly shifted to other musical fields. In 2024, the party sported an impressive techno-electro line-up with a strong queer sidekick. For the first time London’s Burgess Park became the physical site of the festival while the website and visual identity underwent a revision.
In the framework of this overhaul, the designers in charge picked Tempel Softland by Reymund Schröder for the logotype and, in all-caps use, for the headlines on the website. Released by Production Type, Tempel Softland is a supplement to Tempel Grotesk and comes in three narrow styles: Condensed (in use here), Ultra Condensed, and Compressed. All letters are drawn in brick-like rectangles but the edges appear rounded as if they were the result of some routing technique. The second typeface on display is Space Grotesk by Florian Karsten, a proportional sans that deliberately references the look of monospaced fonts. It’s used here for the reading texts and as a complement to Tempel Softland.
Other elements of the visual identity like the amorphous computer-generated shapes, the bright, flashy colors, and the predilection for rounded text fields with outlines reflect current trends in graphic design just as much as the style of mid-1990s techno flyers.
