Ktima Gouma Winery

Ktima Gouma (Goumas Estate) is a traditional winery in Trilagada, a semi-mountainous location near Maries Village in Zakynthos, Greece. The family-run winery produces select wines from time-honored native varieties. The people at Ktima Gouma trusted me to design their business’s new visual identity to match their products’ refined, connoisseur-grade quality.

For the rebranding, I drew inspiration from the location’s geomorphology, the restored centuries-old premises’ look and feel, and the winemaker’s other passion, religious iconography. The new logotype consists of three symbols arranged vertically. At the top are the three dales (lagadia), after which the winery’s location takes its name (Tri-lagada). The middle symbol represents the Goumas vineyards. Right below, are the estate’s arched gates. The symbols’ vertical arrangement references the Byzantine script used in Orthodox iconography, a nod to the owner’s artistic work. Underneath, the winery’s brand name is set in an elegant typeface (Musetta Regular by Atipo) with long and narrow elements that aesthetically match that vertical set-up. Finally, the brand colors were inspired by construction elements found across the estate: stone, wood, soil, and the conspicuous pink stucco adorning the winery’s walls, which is made with crimson iconography paint.