HSB organic wines

Mathilde Kœnig is the creative mind behind the elegant and minimalist visual identity for Hugo Saulnier-Blache’s organic wine range, produced in Montlaur, France.

Drawing inspiration from the natural quality of the wines, Mathilde designed sleek and refined labels that emphasize simplicity and sophistication.

She carefully selected the Flexible typeface by Art Grootfontein to add a modern yet timeless touch to the branding, ensuring the wines stand out on the shelf while reflecting their artisanal roots. The secondary typeface is BR Hendrix by Brink.