[REDACTED] identity

London-based design agency Fold7Design used Martian Mono and FK Grotesk for the identity of [REDACTED]. From Poppy Thaxter’s article for The Brand Identity:

A galvanising force in the world of Web3, [REDACTED] is a movement responding to the increasing centralisation and monopolisation of technology by Big Tech corporations. Taking place online and IRL in Bangkok, Thailand, the event’s goal is multifaceted: to foster collaboration, drive innovation, and empower communities to shape a decentralised future. […] Their look […] embraces the nostalgia and activist spirit of the dark-mode lo-fi aesthetic. “It was about leaning into the passions of the real core Web3 and AI innovator audience,” notes Executive Creative Director Tom Munckton. “We exploit the joy of tech from different eras; 8-bit simplicity to Y2K clunkiness. All mixed with a glitchy, dystopian veneer to compel interest and action.” And, of course, how could you not include an homage to the iconic ‘Hacker Green’ colour?

The wordmark, for instance, draws inspiration from 8-bit retro aesthetics and has been drawn on a pixel grid. “Horizontally shifting each row of blocks leads to a suite of dynamic marks that can be interchanged across each application,” says Senior Designer Ben Gibbons.

And, continuing the lofi-tech style, Fold7 opt for Martian Mono in various weights as the identity’s typeface. “As an ‘open source’ font it aligned us with the themes of the movement,” explains Gibbons. “The Monospace aesthetic also echoes the origins of codes, in sync with the dev crowd.”