In 2021 CRSL Carosello Lab was asked by Modena FC to work on a full rebranding with the goal of accompanying the Italian football club into a new era.
One of the main elements of the rebranding was the design of a bespoke typeface called Modena Sans, inspired by sport newspaper display fonts from the 1970s.
Since 2022 Modena Sans has been the most recognizable and strong brand assets of the team, being employed on printed matter, digital, social media, clothing, merch, etc.