“Le musée national Magnin devient gratuit” campaign

Julian Lagoutte recently collaborated with the Musée Magnin to design a vibrant and welcoming poster marking the museum’s new free admission policy. For this project, Julian utilized the elegant Apoc typeface by Blaze Type to complement the handwritten information. The design depicts the museum’s inner courtyard, drawing inspiration from Archigram and Grapus. Over the coming months, the campaign will feature large-format posters and flyers across Dijon.

The Musée Magnin, located in a 17th-century townhouse in Dijon, houses an exceptional collection of French and Italian paintings from the 17th and 18th centuries. Once the residence of the Magnin family, the museum offers visitors an intimate experience with its carefully curated display, presenting art in a personal and historical context.