MiChild

MadeByShape, a web design and branding agency based in Manchester, redefined the identity of MiChild, an award-winning childcare provider. Tasked with crafting a fresh brand identity, we moved away from conventional childcare branding to introduce a vibrant, nurturing, and professional image.

This new identity was seamlessly integrated into a redesigned website, focusing on user-friendly navigation and highlighting MiChild’s commitment to quality childcare. Throughout the project, we utilised distinct typography and creative web design strategies, enhancing the brand’s online visibility through effective SEO and engaging content writing. Our comprehensive approach not only refreshed the client’s branding but also strengthened its market presence, positioning MiChild as a leading childcare provider in the North West of the United Kingdom.