Paul Scherrer Institute PSI

The rebranding of one of Europe’s most eminent research institutes, the Paul Scherrer Institute PSI in Würenlingen, Switzerland, was handled by Scholtysik.

The Swiss agency developed a dynamic logo that is constantly being formed and re-formed from tiny particles. The resulting shapes are inspired by PSI’s diverse research fields, such as quantum technology, neutron scattering, protein folding or atmospheric chemistry.

The PSI design system creates a new variety of expression. A free-style imagery, a broad colour palette and a variable layout offer great creative freedom. Precise language, clean typography and high-quality photography convey scientific excellence.

Scholtysik commissioned a slightly customized version of Revolver Type’s Ritual. Dubbed Accelerate, PSI’s exclusive typeface contains the complete Latin and Greek alphabets, as well as the mathematical symbols and special characters of all European languages. Its expression is factual, clear and precise. It is contrasted with an intense, pure colour palette. It corresponds to the abstract scientific topics and the often synthetic visualisations of the research results.

Read and see more in Scholtysik’s case study.

SideFX Houdini animations: Burki Scherer AG
Web development: MD Systems GmbH
Custom type: Revolver Type Foundry
Usability testing: Die Ergonomen Usability AG