PerDiem
Contributed by Joe Leadbeater on Sep 6th, 2024. Artwork published in
.
PerDiem. License: All Rights Reserved.
PerDiem is a jewelry brand based in New York that emerged in the wake of the pandemic, with the art direction and visual identity by Tino Nyman.
Tino positioned PerDiem as a catalyst for discovery, a prompt to challenge mindless living. It’s not about correcting and starting over, it’s about improving and refining. The brand’s carving process reflects the human condition, encapsulating our capacity to evolve through arduous transformations toward self-discovery.
Overall, the identity for PerDiem aims to reflect its role as a life-long companion in the wearer’s life, encouraging them to explore their creative consciousness and artistic expression.
PerDiem. License: All Rights Reserved.
PerDiem. License: All Rights Reserved.
PerDiem. License: All Rights Reserved.
PerDiem. License: All Rights Reserved.
PerDiem. License: All Rights Reserved.
