CALM (Campaign Against Living Miserably) rebrand
The Campaign Against Living Miserably (CALM) is a UK-based charity that has been “standing against feeling hopeless, standing up to stereotypes, and standing together to show life is always worth living” since 2006.
London-based studio Output created a brand that is boldly outspoken because the issue CALM campaigns against is often so invisible. Output and CALM wanted the brand to feel accessible, to meet people wherever they are, and to make them feel safe and understood. To achieve that goal, Output paired the affable Obviously by OH no Type Co. with an electric color palette. The result is a brand that is impossible to miss.
Output’s rebrand utilizes Obviously’s multitude of widths to provide a vibrant type palette, often combining different widths in the same line for emphasis. A fantastic example of this is the dynamic speech bubble logo, which uses Obviously Wide to call out the organization’s acronym in the full logo, and morphs into an acronym-only version when space is at a premium.
Finally, the CALM website backs up Obviously with Degular Text (also by OH no Type Co) for body copy.
