The Fabryka Wody aquapark is a modern leisure and sports facility in Szczecin, Poland. From Blank Studio:
The entire investment covers an area of almost five hectares and consists of two buildings connected by a bridge – the aquapark and the education centre, as well as a recreational outdoor area. The aquapark features 17 pools and 11 slides. An additional attraction of the Fabryka Wody is the largest saunarium in Poland, which consists of as many as 16 saunas. The building also includes an activity zone with a bowling alley, billiard tables and a 13-metre climbing wall. The space of the parts accessible to customers has a minimalist, friendly character, with a large predominance of white, which was a great background for the design of an interesting, unconventional wayfinding system.
The wayfinding we prepared for the site was inspired by the existing brand identity of the venue. The Fabryka Wody’s logo is constructed in a distinctive way – the interlocking, seamlessly blending elements were our starting point for building the graphical language. One of the aims of the signage design was also to refer to the colour palette of the interior architecture and to create graphics that would harmonise with the character and purpose of the building. Great emphasis was placed on choosing an interesting typeface (F37 Zagma by F37), preparing an extensive, original set of pictograms, and using materials that harmonise with the overall architectural concept. The colour scheme of the graphic elements was simplified and limited to two colours relating to the investment logo. A gradient of blue tones was also added for variety. The chosen colour palette is clearly associated with the nature of the services offered by the aquapark.
