Âpre Hair Concept is innovating and elevating the hairdressing experience though design and innovation.
Studio LP created the Âpre identity, establishing the overall creative direction and tone of voice for the brand. Using the physical space of the salon as our starting point, the identity fuses ideas of brutalism, simplicity and futurism. Combining mechanics with organic forms to show the duality of the brands offering. Typeset in Neue Machina Inktrap by Pangram Pangram.