Onetera
Onetera is a seamless platform transforming collaboration between government leaders and residents. As a hub for unified community data, residents can access city services, easily ask questions and for assistance from Onetera’s human-powered AI.
When designing a brand identity and website for Onetera, Slope Agency kept in mind their two key audiences – local government and community residents – ensuring that designs felt professional, while remaining accessible. Slope opted for a modern brand identity with approachable mid-tone colors that work well with photography, and a linear shape system that represents how these two parties can share information and resources more effectively with Onetera. Similarly, they chose a friendly, highly legible font system.
The brand typefaces are Decagram and GT America, with GT America Mono as an accent font For the design of Onetera’s UI, Slope chose Roboto for maximum accessibility. GT America also served as the base for the wordmark. See the full case study on Slope Agency’s website.
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