Normal Computing
Normal Computing’s AI collaborates with experts across tools in order to help accelerate critical industrial workflows.
In designing Normal Computing’s website, Slope Agency created a series of custom animations that highlights their product features. These animations follow abstracted, streamlined designs in their updated color palette, to show how Normal Computing takes complex data from across tools and synthesizes it for users. Custom 3D graphics create an environment on their website that visually balances the detailed product animations. The glass-like assets are curves and ribbons reminiscent of amplitudes in quantum physics, which is integral to powering Normal Computing’s AI product. With both animated illustrations and 3D visuals, Slope chose a clean sans serif for the system, using DM Sans. The logo is Normal Computing’s previously existing mark, not designed by Slope Agency, and is based on ABC Whyte Inktrap.
