apodiscounter logo and packaging
Omnes by Darden Studio is used for the logo of apodiscounter.
Founded in 2004 in Leipzig, Germany, apodiscounter is a mail-order pharmacy brand by the apo.com Group. In 2021, apodicounter rebranded and introduced a new wordmark that replaced Arial Rounded with Omnes. Shown in red with a sliced letter o, “apo” uses the SemiBold weight, and “discounter” is added in Omnes Regular.
In 2019, the company introduced a private label of pharmaceuticals. This example shows how the logo appears on the packaging. The sliced o docks onto the square with gradient fill. Open Sans is used for all information.
Circled logo variant as used on Instagram
The slogan “Apotheke für alle” (“Pharmacy for all”) was introduced in 2021, too.
The logo of parent company apo.com Group uses Omnes, too.
