Power Aargau is a campaign in Aargau, Switzerland, addressing critical energy issues like climate change, security, and prosperity. As the “Swiss energy canton,” Aargau is central to this conversation. The campaign engages vocational students through workshops and the public through events, aiming to raise awareness and foster dialogue. Featuring 60 energy stories on posters across the canton and on Power Aargau website, the campaign also includes the Stapferhaus as an event location. Overall, it seeks to inform and inspire the community on important energy topics.
F37 Hooj was used throughout the branding and out-of-home campaigns to match the clean brand ‘power’ line that weaves its way through all of the design collateral.