Divote Cosmetics
Studio Size created the brand identity for Divote, a brand dedicated to bringing the best of Korean clean cosmetics to Europe. The name “Divote” originates from the Croatian word for “beauty” and also reflects the brand’s devotion to curating only the finest products. The visual identity draws inspiration from Korean culture.
The logotype pays homage to Hangul, the Korean writing system, while the layout and grid system are influenced by the traditional Hanok-style doors found in Korean architecture. The color palette is natural, clean, and calming, reflecting the purity of Korean clean cosmetics. The project scope included naming, brand strategy, visual identity, motion branding, and web design for the Divote digital store.
Special thanks to Hot Type for making every detail of the lettering perfect.
1 Comment on “Divote Cosmetics”
Actually, I like the design. But what always bothers me about such designs is that apparently no one teaches you that you shouldn’t write in capital letters anymore. And if you do, you have to give some space between the letters.