Starface
Someone & Others used ABC Diatype Rounded (Dinamo) and GT Pressura Mono (Grilli Type) as main fonts for the identity of skin care brand Starface. The logo is based on Haley Fiege’s Sniglet, with custom star-shaped counters.
From Margaret Andersen’s article for Wix Studio:
Starface […] takes a worldbuilding approach to brand development, and it’s become wildly popular among teens for its colorful star-shaped acne patches. Someone & Others, which developed the brand’s identity (as well as for other notable beauty brands, like Kosas and Good Weird), grounded the Starface branding with a bright yellow color palette, Y2K design elements, and an adorable, starry-eyed, smiley face character called Big Yellow that, like the Futurewise slug, serves as the main persona for brand storytelling.
Big Yellow anthropomorphizes the brand’s packaging: riding roller coasters, running a book club, buying a bouncy house on TikTok (to which one of the brand’s two million followers commented, “this is so random I’m obsessed”), and commenting on brand posts from its own account. (All things one hypothetically might do with the loud confidence provided by a Starface pimple patch.)
