Albert Penn is an agency with creativity at its heart, producing inspiring and authentic content for businesses with stories worth telling. The company was founded by three brothers who have since then worked with clients such as Vogue, American Express, Warner Music Group, and Levi’s. When the time came to create a narrative of their own, they invited us to help tell their story through a new brand and website.
The visual identity is based on the company’s values: creativity, optimism, and family. For the brand, we selected a family of typefaces, Value Sans and Value Serif, that helped us display both kinship and diversity in every brand application. We used a warm yellow as a summary of optimism and possibility, displayed in the company’s work, ranging from heartfelt interviews to people-focused portraiture and candid videos. We designed and developed a website as an easily navigable library where their work drives the plot, and tells the stories within.
The new identity and website empowered Albert Penn to authentically represent their business, confidently showcase their work, and proudly tell great stories.
