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Club 77

Contributed by Mario Julian Gutierrez on Oct 26th, 2024. Artwork published in .
Club 77 1
Source: gabriellewhite.art License: All Rights Reserved.

Club 77 is a name deeply renowned in Australian dance music history. Ahead of their 25th anniversary, Gabrielle White rebranded the iconic late-night dive bar and nightclub in Eora Nation, Sydney:

[T]he refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.

A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.

Club 77 2
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 3
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 4
Source: www.instagram.com License: All Rights Reserved.
Club 77 5
Source: www.instagram.com License: All Rights Reserved.
Club 77 6
Source: www.instagram.com License: All Rights Reserved.
Club 77 7
Source: www.instagram.com License: All Rights Reserved.
Club 77 8
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 9
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 10
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 11
Source: gabriellewhite.art License: All Rights Reserved.
Club 77 12
Source: www.instagram.com License: All Rights Reserved.
Club 77 13
Source: www.instagram.com License: All Rights Reserved.
Club 77 14
License: All Rights Reserved.
Club 77 15
License: All Rights Reserved.
Club 77 16
License: All Rights Reserved.
Club 77 17
License: All Rights Reserved.
Club 77 18
License: All Rights Reserved.
Club 77 19
License: All Rights Reserved.
Club 77 20
License: All Rights Reserved.

Typefaces

  • Serial A
  • Serial B
  • Neue Montreal
  • CirrusCumulus
  • Tiny
  • Brush Script
  • ABC Maxi Round Mono
  • unidentified typeface

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