Baylon identity
Molberger has crafted a new brand identity for Baylon, an emerging line of high-quality clothing for adults launched by the team behind Lillelam. Continuing the commitment to ethical and conscious production, Baylon’s identity builds on trusted values while establishing a distinctive and contemporary presence for the brand.
The updated visual language, tone of voice, and communication strategy reflect Baylon’s focus on quality, responsibility, and modern style. The use of Store Norske Geita and Store Norske Leif from Skriftkompani shapes the brand’s character: Geita brings a dependable, structured foundation to key messaging, while Leif adds warmth and approachability, ensuring the identity feels both refined and inviting. Photographs by Johanne Nyborg.
