Vote Save America 2024
Rainer, Obviously and Renika, accompanying a cute 8-bit animated illustration of the White House.
Vote Save America (VSA) is a platform for organizing voters and volunteers for progressive causes in the USA. Started by the people behind the popular political podcast Pod Save America for the 2018 midterms, they’ve raised more than $55 Million for progressive causes and helped volunteers sign up for more than 211,000 volunteer shifts — and that’s all before this massive 2024 election kicked off.
With 2024 poised to be the biggest yet, Vote Save America rolled out a super energetic brand, designed to pull in volunteers of all ages and make getting involved in the political process fun. This year, VSA split their volunteer base into two teams — East and West — to compete to see who can contact the most voters before November.
VSA brings in a few outspoken display typefaces for its 2024 campaign; an eclectic mix of styles, all coming together (like we all should) for a good cause. Most are on or have graduated from Future Fonts:
– Rainer (Philipp Neumeyer, released by Vectro), used in all caps, leads the brand and makes a huge impact for headlines. Its backslant appropriately leans to the left.
– Obviously (OH no Type Co) lightens up the palette a bit, its corpulent curves contrasting with the stark linearity of Rainer. Its Normal width is used for headlines, subheads, body text and some “call-to-action” text inside buttons in a variety of weights.
– Metamor Bit (Masahiro Naruse), stands in as an 8-bit video game font, a reference to the new East-vs-West gamification theme. The wide, monospaced forms of Metamor Bit serve as a great 1–2 punch with the super condensed Rainer when used together in headlines. Metamor Bit is not quite used to its full potential here, however — it has hundreds of icons and emoji, variable widths, CJK support, multiple serif options, and a neat texture feature — but it is still a great choice. Metamor is so integral to the 2024 VSA branding that the cute, 8-bit animated illustrations peppered around the edges of the site are based on the style of Metamor Bit’s emoji.
– Renika (Graphix Line Studio) is a handwriting font that adds a personal touch to the very type-heavy brand. It is the only typeface in this group that is not connected to Future Fonts.
Rounding out the brand is a new logo with blocky letters that stack together, which might be custom lettering.
Rainer leaning left, along with Obviously in the "call-to-action" button.
Metamor Bit making a statement below the arrow.
Rainer, Obviously and Metamor Bit helping to gamify the landscape.
