“Dragon” poster
The Cool Words exhibition, organized by the Nanjing University of the Arts (China), is an event for type researchers, designers, and academics. The exhibition fosters innovation and exploration in the field of letter design. Since its inception in 2016, the exhibition has been held six times, receiving support and participation from the international design community, as well as from faculty and students.
In 2024, German graphic designer Götz Gramlich was invited to participate with the theme “Dragon”. His contribution, a striking typographic poster, presents a sort of fusion of Latin and Chinese characters — the former, set in a modified version of Plain Form’s Ready Clouded, featuring some physical attributes of the legendary creature. Additional information is set vertically using the condensed sans Grandmaster in all-caps.
The Chinese characters are from PingFang.
The two-colour screen print measures 130×90 cm and ws printed by Lézard Graphique (France).
