WRRRSZTAT

Wrrsztat is an automotive repair shop based in Siemianowice Śląskie, Poland. In Polish, a car repair shop is called “warsztat” – similar to a garage or workshop. Brand name, WRRSZTAT is a neoogism which adds a vroom sound (an onomatopoeia representing the sound of an engine revving up).

The logotype uses visually rising letters that imitate rising sound of an engine. Chosen typography fits well with the automotive theme familiar to racing, suggesting the repair shop’s quality. The entire visual identity is set in ABC Ginto Nord.