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“C/U/B/U” music video

Contributed by Chris Samms on Aug 17th, 2024. Artwork published in
April 2024
.
“C/U/B/U” music video 1
License: All Rights Reserved.

“C/U/B/U” is the third single off of C. Samms’ sophomore album, Bouquet. The video makes good use of Baikal’s super flexible variable features – going from extremely extended and bold to tightly compressed and hairline thin. Somewhere between lyric video and retro-educational-kid’s show-homage, the visuals on screen play off of the homophonic title – swapping out words for letters that sound the same as well as the occasional image to take a word or syllable’s place.

Other classic typefaces such as ITC Zapf Dingbats and Helvetica make an appearance to bring words to life either as symbols or subtitles.

“C/U/B/U” music video 2
Photo: Chris Samms. License: All Rights Reserved.
“C/U/B/U” music video 3
License: All Rights Reserved.
“C/U/B/U” music video 4
License: All Rights Reserved.
“C/U/B/U” music video 5
License: All Rights Reserved.
“C/U/B/U” music video 6
License: All Rights Reserved.

Typefaces

  • Baikal
  • Helvetica
  • ITC Zapf Dingbats

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