Raquel Virgínia – Raquel à Venda album art and campaign
Raquel Virgínia is a trans woman artist and activist from São Paulo, historian, journalist and also a singer and songwriter. She founded the band As Baías and was nominated twice for a Latin Grammy. In 2021, she created Nhaí, a startup that accelerates innovation in companies and brands based on diversity
Raquel brought us a challenge in 2023 to release her new album Raquel à Venda starting her solo career. Her entire album revolves around contemporary consumer relations. Where the vernacular and material meets the digital. Where the body is put up for sale over and over again, just like casual and romantic relationships. The album is a mockery of sales languages linked to human relationships.
From a design point of view, we understood Raquel’s references and came up with a solution that we call “pay-per-feel”, which mixes signs of capitalism and the collective unconscious related to sales and constant exposure of oneself on the internet, on social media, on adult platforms, etc. To achieve this, we included a wide typographic variety, linked to the hierarchy of Pangram Pangram’s Formula Condensed and Arial Narrow as its supporting typography – purposefully chosen because it is a standard font that anyone can access.
The project applications ranged from the creation of Raquel’s logo and stickers for each song, to the creation of posters, posts on social media, art direction for Raquel’s motion and “consumption” music video, digital invitations, banners, merchandising, album cover, website and more.
The graphic design of the entire visual identity was developed by Eduarda Nieto, with creative direction by Diego Limberti.
