Bernie Thomas
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Bernie Thomas is an Australian fashion label based in Byron Bay, NSW.
We joined forces to design a fresh new look and feel that reflects the label’s untamed approach to fashion and their risk-seeking identity. Working closely with the team, we started with brand audits, research and discussion, forming a strategic framework around the brand idea of “Fuel the Fire”.
For the brand mark, we worked together on a pared-back redesign using Authentic Sans that could adapt to key visuals and creative direction for seasonal campaigns. The final solution also ensures flexibility across different sizes and scales on the web with updated shorthand and monogram versions of the logo designed.
The Roboto typeface family is used for the brand’s type system to establish a distinct and recognisable identity that supports the brand’s distinct tone of voice and writing across print and screen media.
After developing a new direction for the brand’s visual and verbal identity, we established a simple brand system that included design guidelines, assets and templates all in one digital workspace.
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