DAS – Design Anthropology School is an innovative graphic institution in Ho Chi Minh City, Vietnam. Offering a range of programs, including long-term, short-term, and online courses, DAS inspires creativity and originality. Our dedicated faculty empowers students to explore new ideas, develop unique perspectives, and excel in the dynamic field of graphic design.
DAS nurtures students, symbolized as small fishes, providing the skills and confidence needed to navigate the design industry. In a flexible and creative learning environment, DAS guides students toward successful careers. The branding design, inspired by the school’s lenticular glass walls, reflects the ever-evolving nature of the industry. This visual metaphor highlights the need for adaptability and openness to change in the dynamic design landscape.
The branding design system of DAS is carefully crafted to create a clean and professional look, with a touch of playfulness and creativity. The minimal and spacious layout is a key element of the design, providing a clean and uncluttered aesthetic. The high contrast in typography enhances the modern and contemporary Swiss design, which is commonly linked with trustworthiness and professionalism.
The lenticular glass sheet is a versatile material applied to various brand items such as gift boxes, coasters, and certificates. These designs further amplify the concept of transforming light and underscore the school’s dedication to producing visually dynamic and innovative designs.
