Mitski – The Land Is Inhospitable and So Are We lyric videos
Following the release of her seventh studio album The Land Is Inhospitable and So Are We in late 2023, American singer and songwriter Mitski published lyric videos for each of the eleven tracks.
Created by Rena Johnson, these videos are all quite consistent, with collages of “intimate and beautiful super 8 footage of Mitski” shot by Mitchell King under direction of Ebru Yıldız, together with additional footage by Johnson.
Following the album art and accompanying communication, designed by Mary Banas, these videos feature a mix of Ready Active and Tofino. The first one, an organic-looking all-caps script, is set centered, in a big size and bright orange color. Given its somewhat ‘inhospitable’, challenging legibility, and the usual purpose of a lyric video, the display typeface is given subtitles, set in all-caps Tofino, in white.
These videos have been created in English, the original language of the songs, but also in Spanish, Portuguese and Japanese, in which cases the lyrics set in Ready Active stay the same and only the ‘subtitle’ part, in white, is adapted. The Japanese version replaces Tofino with what looks like Kozuka Gothic [edit: or rather Hiragino Kaku Gothic, see comments].
2 Comments on “Mitski – The Land Is Inhospitable and So Are We lyric videos”
The Japanese sans serif is not Kozuka Gothic.
I think it’s Hiragino Sans.
Thank you for the correction, Akira. It’s appreciated.