F37 Wicklow is used for the rebrand of Étoffes by French creative studio Travaux-Pratiques. Étoffes & Déclinaisons, now just Étoffes, is a major textile manufacturer positioned in the hotel market. The new visual identity uses F37 Wicklow Stencil in the new logo and F37 Wicklow used as their hero font, supported by TWK Everett.
From the studio’s project description (translated):
An enhanced business card, a small booklet presents the brand. Printed in two different formats, text and images form the two narrative threads that interweave to convey the brand’s new story. A Singer stitch ties it all together, a discreet reminder of the garment-making trade.
