The music video, directed by Aidan Zamiri, follows the quest to find a “new, popular internet it girl”. It features appearances from Chloë Sevigny, Julia Fox, Rachel Sennott, Emma Chamberlain, Gabbriette, Alex Consani, A. G. Cook, Chloe Cherry, Isamaya Ffrench, Salem Mitchell, Hari Nef, Richie Shazam, among others.
In an interview with The Roxy Theatre, Charli said:
360, was very much inspired by the energy of daisies. Just this idea of the world being shit so just be a brat. I love that concept. Obviously in daisies it’s coming from a much more political angle but there’s a punk ethos that still runs through the video. And I knew Aiden zamiri would be perfect for this because I just love how his work looks and he’s funny and understands humor in cinema. He understands why it’s great for me to be on a wobbling work out machine in no bra pouring red wine over myself… he just gets it.