Cal&Co
Cal&Co is an event coordinating business whose mission is to make each client feel like they’re the only one she has. Calsi’s creativity and attention to detail ensure that every event she plans is trendy, luxurious, and unforgettable.
While Calsi’s business had been growing and evolving over the years, her brand had not. She came to us needing a visual identity to reflect her creative skills and the high-quality work she delivers to her clients.
The previous identity featured a bird, and as it was important to Calsi it was carried through into the new logo design, sitting upon the ampersand in her wordmark. The softness of the icon was balanced by geometric typography using General Sans as the main typeface – and vivid colours to ensure the brand remains contemporary and nuanced.
View the full case study at Digitalbutter.co.za
