Secret Project

Ragam Collective’s identity for Secret Project features Inter (Rasmus Andersson) for the logotype, complemented with Plus Jakarta Sans (Tokotype) across all brand deliverables and communication.

Secret Project is the first and only academy teaching Berkeley-level CS education, specifically on AI development, to high school and college students from scratch using a project-based approach.

Outer space serves as a metaphor for Secret Project’s narrative of pioneering and exploring unknown territories. The brand identity incorporates elements of outer space, reflected in the eclipse icon, the predominant use of dark blue and purple hues, and gradients.

Design by Vania Prananto, content ideation and copywriting by Giselle Widjaja and Gloria Kantjana