“The Face of the Modern British Workforce” campaign

From Black Ballad:

To mark Black Ballad’s 10th year, we are celebrating Black British women like never before.

For International Women’s Day 2024, we are launching a campaign that celebrates the diverse talents, hopes, dreams and achievements of Black British women called ‘The Face of the Modern British Workforce’.

Over three days we photographed 56 Black women from different industries and life experiences, from ‘traditional’ careers such as lawyer, doctor and accountant, through to those working at the cutting edge of technological innovation that will shape our digital futures. Each portrait is a story that we hope will inspire and provide an expansive window into modern Britain.

The campaign, designed by Sherida Kuffour, use Holise, Andalé Mono and Hardbop.