Ito
Ito is a Michelin Guide-recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. With a flagship restaurant in Tribeca NYC, Ito’s 16-seat counter provides an experience that blends precise execution and technique with a modern approach to the omakase experience. They opened a second location in Las Vegas in 2024.
Slope Agency worked closely with the Ito team to craft a distinctive brand identity system that seamlessly fuses tradition with modernity. Leading the brand identity is a flexible logo that effortlessly shifts between English and Kanji, capturing the essence of the brand’s dual cultural roots. Complementing this, Slope chose an elegant and muted color palette to evoke sophistication and timelessness. Each element contributes to a cohesive brand that not only reflects Ito’s rich heritage but also their sense of forward-thinking.
In creating Ito’s website Slope adopted a minimalist approach, focusing on the brand’s clean and modern aesthetic. Embracing simplicity, they employed a dark background to artfully showcase the captivating food photography and create a visually striking, immersive online experience aligned with Ito’s sophisticated brand identity.
The brand typefaces are Dada Grotesk and Roboto. The Kanji logo is custom calligraphy.
