Battlefield 3 video game
Battlefield 3 is the seventh entry in the Battlefield franchise and the sequel to Battlefield 2. The game embraces the term “modern” more heavily paired with a Hollywood flair to it. This is reflected in the user interface which resembles a stereotypical military display you’d see in a blockbuster action movie.
Purista would make its debut here in the franchise. Its highly squared, sans serif design resembles lettering you would see on some military applications which no doubt played a large part in its choice. The typeface continues to be used in future titles including the most recent entry, Battlefield 2042.
The medium and semi-bold variant was used in almost every single material connected to Battlefield 3, which was likely for brand consistency. It’s used for promotional material, Battlelog (the PC version’s networking system which is paired with Bebas Neue, Tahoma and Arial), and is the only typeface used for the in game user interface.
Screenshots were taken on the Steam copy of Battlefield 3, since console versions contain a slightly different UI.
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Main menu for the campaign mode
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Options menu
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Credits sequence
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Multiplayer HUD
Losing a match in multiplayer, showing the scoreboard among other things you unlocked during the match
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Singleplayer HUD, with health, ammo and objectives displayed
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Piloting a tank. This is one of the few instances where Purista is used diegetically in the game world.
A page on Battlelog advertising Battlefield 3 Premium. Bebas Neue is used with Purista.
Battlelog’s character profile showcasing my horrible stats. Tahoma, Arial and Bebas Neue are used here.
A promotional ad for a weapon pack
