Longbororugh Festival Opera
Loughborough Festival Opera is situated in the heart of the Cotswolds. For two months each year it presents a season of high-quality opera in a pink Palladian-style opera house that used to be a chicken shed. Although the festival has been running for over thirty years and attracts an audience from all corners of the world it is relatively unknown in the local Gloucestershire area.
Ellipsis Studio was tasked with creating an awareness campaign consisting of a poster campaign to run in the Cheltenham and Oxford area as well as a radio campaign to run on local commercial radio.
The materials produced for the campaign reflect the personality of the opera. The idea of a grand opera house built in a small Cotswold village combines the best of English eccentricity and world class opera and led to a surreal execution where we literally fused the two contrasting ideas together, united by the motto “Small Theatre. Big Drama”. We have used the same imagery and typefaces across all mediums of the campaign to illustrate and bring to life the varying messages we needed to convey.
The typefaces used within the campaign are Martin from Vocal Type and Adobe Jenson. Martin paired with Jenson work in harmony as they both contribute to the collage effect. Martin is a typeface inspired by placards protest placards. Its very organic, handmade feel is similar to the images used. We chose to use a typeface that was developed from a text face often featured in printed materials, reminding the viewer of the cutout imagery in newspapers. The campaign continues to reiterate the idea of news through the use of drop caps throughout the designs to complement the compositions.
