TritonPoint Wealth
Inspired by the ocean’s symbolic and aesthetic impact, we developed the brand messaging and visual identity for TritonPoint Wealth.
Starting with their logo, the curves and angles of the mark echo the form of the company’s namesake. Deliberately simple and sleek, the monogram’s bold shapes and minimalist application of color create a contemporary, sophisticated feel.
We push their color palette further, favoring cool tones as a direct nod to the ocean theme. Our selected imagery offers the most literal interpretation of the visual identity’s inspiration. Both eye-catching and awe-inspiring, the striking ocean photography helps convey TritonPoint Wealth’s mission: to guide clients through both calm and turbulent financial waters. We balance the imagery’s texture with clean typography and design elements to create a professional, modern impression—with lasting impact.
