For this summer, Arde Arte, a creative space based in San Pedro Garza García, Mexico, organized a series of graphic design and visual arts workshops, inviting different designers and artists to share their passion and knowledge with the creative community.
Mario Julián Gutierrez and Edu Contreras were in charge of the identity and graphics for these workshops.
The workshops range from branding with typography, graphic design, illustration with Indian ink, cyanotype, linoleum engraving, acrylic painting to ceramics.
The typefaces used for the Graphic Summer Camp project were Stamp RSPK Regular by Carl Seal, Jane Austen by Pia Frauss as a base and for the word “Art”, and Serial E by Mario Julián Gutierrez in different weights for the texts.
For the graphic identity, we wanted something raw with a lot of texture and personality since most of the workshops are meant to be analogue, involving scanning, collage, etc. For the art identity, we wanted something more playful but still elegant. In both cases, we used an offset effect and bled the visuals.