R&R Smith Apples

R&R Smith is a family apple distribution business established in 1938. The orchard is situated in the Huon Valley, a once thriving apple-growing region that exported apples all over the globe and earned Tasmania the title of the Apple Isle.

The rebrand is a contemporary re-imagining of the golden era of the Apple Isle, with a versatile suite brand assets that draw on nostalgic references to traditional apple box typography and illustration styles. The main typeface is Optician Sans, used with a custom apple-shaped ampersand.