La Maison bakery

Since it was founded in 2019, La Maison has come to be considered an institution when it comes to modern, French baked goods in Berlin. In 2023, Yil & Mann rebranded La Maison, moving away from a more traditional typographic approach to a look more suitable for the modern classic La Maison had become.

The new logo was designed featuring Relais by Alexander Rütten and Olivia Wood from Ligature Type.

“Using Relais leads to more generous proportions than the previous word mark, enabling the logo to be used more flexibly in different applications without losing its characteristics and visual strength. Relais belongs to the specific classicist Antiqua family called Didone, which was mainly developed in France and became known worldwide. The emphasis on vertical lines and the high contrast gives it a as strong, calm and elegant look”, say the designers.

In addition to the café, there is also the Boutique de La Maison, a store in the immediate vicinity of the bakery .To create a specific logo for this boutique, Relais was paired with an adapted version of the organic, illustrative PicNic by Mariel Nils. The quirky, handcrafted character of the lettering creates a charming contrast to Relais elegant and clear style.

Schick Toikka’s typeface Dia is used throughout all media as a text typeface, offering good legibility with a subtly warm and practical appeal.

The two logos are used on the shop windows, website, business cards, letterhead, poster, packaging und social media.