Chunky Chunks
Räder is the typeface of cookie brand Chunky Chunks. From design studio Petrikór:
The briefing was quite simple: “we want to create a brand of insanely stuffed and flavorful cookies, the rest is up to you.” — I remember at the start of the project, during a team conversation when Doi (one of our designers) blurts out the following question:
“cool, so can we build this brand as if it were our own?!”
Yes, that’s exactly what we did! We delved into all stages of the project, positioning, naming, design, architecture, web, and photography direction.
About the name, that’s right, we were stupidly literal. Whenever someone tries the cookie for the first time, it’s common to hear something like: “wow, it’s really stuffed.” and we respond: “yes, it’s chunky!”
Petrikór started from there to try and create a design that could be easily replicable and scalable at the same time, but that would have the look and soul of a unique place. Petrikór steered clear of the “promotional” appearance of franchises and focused on a design that fits into the lifestyle and everyday life of the people who visit Chunky.
