Sounds Right
NATURE. Now officially an artist!
Sometimes projects come along that we just can’t say no to. We are super proud and grateful to have been included in this amazing and massive collaborative non-profit project.
Sounds Right is a global music initiative calling for climate action and awareness. Introducing, for the first time, a way for NATURE to generate royalties from its own sounds to support its own conservation… Sounds right!
We created a variable typeface to be used as a distinct and expressive display typeface across all communication platforms. A bold flare serif with a variable height axes that aims to visualise the concept of sound.
We are beyond excited to see the work that AKQA came up with, and see the identity and typeface unfold from New York to Jakarta. Huge high five to all the partners and all the artists who decided to take part and make this project a reality.
