Everybody’s Perfect festival 2022
Everybody’s Perfect is a queer movie festival which promotes LGBTQIA+ rights throughout different events: films, performances, exhibitions and lectures.
The Everybody’s Perfect festival kicked off with the pre-event exhibition around Lake Geneva: The Perfect Guests (see the dedicated post). We were asked to design the festival poster as well as the exhibition poster. We had to create an identity that worked together for both events.
To create the festival’s identity, we established a connection with the exhibition poster by zooming in on the same photograph of actress Sandra Guldberg Kampp captured by Camilo Agudelo. We also worked with the photographer’s analog film burns.
The text layout is inspired by movie posters, credits, and subtitle aesthetics. We have faded out parts of the dates and titles to make a reference to the moving camera and create a bridge between the photo exhibition and the film festival. We chose a mint Pantone color to contrast with the tone and vibrancy of the photo and to resonate with the location of the exhibition: Lake Geneva (French: Lac Léman).
The 80-pages paper program for the 10 days festival incorporates the graphic elements of the visual identity. We used Grotta, created by Due Studio with a complementary font, Bw Nista Grotesk by Branding with Type. The challenge was to establish a clear typographic hierarchy that would make the program easy to read. Given the need to convey a lot of information, such as film summaries, schedules, language details, style information, and awards, we aimed to create a dynamic, playful and rhythmic design.
